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Create Your Brand.
Inform Marketing.
Brand Development Stream Entry
(BDSE) software is under development.
BDSE is intended to be a creative environment for designing, building and managing each brand of the enterprise. Intra-brand development, i.e. developing related brands in relationship to one another, as well as constraining relationships between selected brands, is facilitated.
BDSE is designed to selectively release “downstream” brand building information to the marketing specialists via MDSE, the Marketing Development Stream Entry software toolkit. Brand managers can choose between either timed release of information or immediate, rapid release of brand information to keep marketing developers completely up to date.
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